Google Privacy Sandbox promises to protect user privacy online

Google introduces Privacy Sandbox on Android aimed at leading to more private advertising solutions for mobile users.

Google announced Privacy Sandbox on Android to limit user data sharing and prevent the use of cross-app identifiers. The company states that the Privacy Sandbox technologies are still in development.

“Privacy Sandbox on Android will strengthen privacy, while providing tools app developers need to support and grow their businesses. It will introduce new solutions that operate without cross-app identifiers – including Advertising ID – and limit data sharing with third parties.” reads the announcement.

Google is also committed tp fighting and reducing covert data collection.

The goals of the Privacy Sandbox are:

Build new technology to keep your information private
Enable publishers and developers to keep online content free
Collaborate with the industry to build new internet privacy standards

Google will continue to support existing ads platform features for at least two years. The IT giant is inviting developers to review the proposed solution and provide their feedback through the Android developer portal.

“Starting today, developers can review our initial design proposals and share feedback on the Android developer site. We plan to release developer previews over the course of the year, with a beta release by the end of the year. We’ll provide regular updates on designs and timelines, and you can also sign up to receive updates.” concludes the announcement. “We know this initiative needs input from across the industry in order to succeed. We’ve already heard from many partners about their interest in working together to improve ads privacy on Android, and invite more organizations to participate.”

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Pierluigi Paganini

(SecurityAffairs – hacking, Google)

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Pierluigi Paganini

Pierluigi Paganini is member of the ENISA (European Union Agency for Network and Information Security) Threat Landscape Stakeholder Group and Cyber G7 Group, he is also a Security Evangelist, Security Analyst and Freelance Writer. Editor-in-Chief at "Cyber Defense Magazine", Pierluigi is a cyber security expert with over 20 years experience in the field, he is Certified Ethical Hacker at EC Council in London. The passion for writing and a strong belief that security is founded on sharing and awareness led Pierluigi to find the security blog "Security Affairs" recently named a Top National Security Resource for US. Pierluigi is a member of the "The Hacker News" team and he is a writer for some major publications in the field such as Cyber War Zone, ICTTF, Infosec Island, Infosec Institute, The Hacker News Magazine and for many other Security magazines. Author of the Books "The Deep Dark Web" and “Digital Virtual Currency and Bitcoin”.