Beginning 2023 Google plans to rollout the initial Privacy Sandbox Beta

Google announced it will roll out the Privacy Sandbox system for Android in beta to a limited number of Android 13 devices in early 2023.

Google announced it will roll out the Privacy Sandbox for Android in beta to mobile devices running Android 13 starting early next year. The Privacy Sandbox aims at creating technologies to protect people’s privacy online limiting covert tracking.

The goals of the Privacy Sandbox are:

Build new technology to keep your information private;
Enable publishers and developers to keep online content free without relying on intrusive tracking;
Collaborate with the industry to build new internet privacy standards;

The company will initially install start the sandbox on a small percentage of devices and increase over time.

“Beginning early next year we plan to rollout the initial Privacy Sandbox Beta to Android 13 mobile devices, so that developers can take the next steps in testing these new solutions. We’ll start with a small percentage of devices and increase over time.” reads the announcement.

“The Privacy Sandbox Beta will be available for ad tech and app developers who wish to test the ads-related APIs as part of their solutions.”

Developers will need to complete an enrollment process in order to utilize the ads-related APIs, including Topics, FLEDGE, and Attribution Reporting. The IT giant will verify the identity of the developer and gather developer-specific data needed by the APIs.

Google will release a closed beta of the SDK Runtime distribution to select apps for testing purposes.

Development teams that want to utilize the Beta release have to compile their solutions with an API level 33 SDK extension update that is coming soon.

“For companies that rely on third party solutions for ad serving or ad measurement, we recommend working with your providers to understand their testing roadmaps and how you can participate in early testing of Privacy Sandbox.” concludes the announcement.

Follow me on Twitter: @securityaffairs and Facebook and Mastodon

[adrotate banner=”9″]

[adrotate banner=”12″]

Pierluigi Paganini

(SecurityAffairs – hacking, privacy)

[adrotate banner=”5″]

[adrotate banner=”13″]

Pierluigi Paganini

Pierluigi Paganini is member of the ENISA (European Union Agency for Network and Information Security) Threat Landscape Stakeholder Group and Cyber G7 Group, he is also a Security Evangelist, Security Analyst and Freelance Writer. Editor-in-Chief at "Cyber Defense Magazine", Pierluigi is a cyber security expert with over 20 years experience in the field, he is Certified Ethical Hacker at EC Council in London. The passion for writing and a strong belief that security is founded on sharing and awareness led Pierluigi to find the security blog "Security Affairs" recently named a Top National Security Resource for US. Pierluigi is a member of the "The Hacker News" team and he is a writer for some major publications in the field such as Cyber War Zone, ICTTF, Infosec Island, Infosec Institute, The Hacker News Magazine and for many other Security magazines. Author of the Books "The Deep Dark Web" and “Digital Virtual Currency and Bitcoin”.