Google Ads will pass to be fully encrypted

Google is improving its services, last decision it related to the Ads, the company takes a step towards by deployeng “HTTPS Everywhere”.

Another good step, coming from google involving encryption. As you may remember Google started to encrypt back in 2008, when Gmail started to use HTTPS.

Since 2008, Google has done a remarkable work trying to pass all his online services to use strong HTTPS. In a blog post released by Google April 17 2015 it’s explained that the next phase it’s to pass all his advertising service as well, continuing the work started last year when YouTube ads and Google search ads passed to HTTPS.

For the rest of the Ads Google says:

“The vast majority of mobile, desktop computer, and video display ads served to the Google Display Network, DoubleClick and AdMob publishers will be encrypted [by June 30],”

The next initiatives announced by Google are:

“By June 30, 2015, the vast majority of mobile, video, and desktop display ads served to the Google Display Network, AdMob and DoubleClick publishers will be encrypted.” states Google. “Also by June 30, 2015, advertisers using any of our buying platforms, including AdWords and DoubleClick, will be able to serve HTTPS-encrypted display ads to all HTTPS-enabled inventory. “

This is another good strategy that follows the logic of “HTTPS Everywhere“, and since google in pushing forward for HTTPS being used everywhere for sure another companies will follow this decision.

About the Author Elsio Pinto

Elsio Pinto is at the moment the Lead Mcafee Security Engineer at Swiss Re, but he also as knowledge in the areas of malware research, forensics, ethical hacking. He had previous experiences in major institutions being the European Parliament one of them. He is a security enthusiast and tries his best to pass his knowledge. He also owns his own blog http://high54security.blogspot.com/

Pierluigi Paganini

(Security Affairs – Google Ads, HTTPs)

Pierluigi Paganini

Pierluigi Paganini is member of the ENISA (European Union Agency for Network and Information Security) Threat Landscape Stakeholder Group and Cyber G7 Group, he is also a Security Evangelist, Security Analyst and Freelance Writer. Editor-in-Chief at "Cyber Defense Magazine", Pierluigi is a cyber security expert with over 20 years experience in the field, he is Certified Ethical Hacker at EC Council in London. The passion for writing and a strong belief that security is founded on sharing and awareness led Pierluigi to find the security blog "Security Affairs" recently named a Top National Security Resource for US. Pierluigi is a member of the "The Hacker News" team and he is a writer for some major publications in the field such as Cyber War Zone, ICTTF, Infosec Island, Infosec Institute, The Hacker News Magazine and for many other Security magazines. Author of the Books "The Deep Dark Web" and “Digital Virtual Currency and Bitcoin”.